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How The Bear Revolutionised the ‘Plain White Tee’
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Originally released in 1995, the 1108 from Full Count has become a firm customer favourite here at Son of a Stag. It is a classic regular straight model which has a comfortable mid-rise and traditional 5-pocket construction and top block. The jean very subtly tapers down to the ankle and leaves a little more room in the thigh. Denim master Mikiharu Tsujita is said to have based this model on the Levi’s original 1966 shape, and we think it is a perfect interpretation of a classic.
The denim is a 13.5oz weight which is constructed strictly from 100% Zimbabwean cotton, has been hand picked at a rate of only once a year. The reason for this mirrors the principles that the company was founded on; quality and authenticity. By only picking the cotton once a year, the length and shape of each strand is allowed to maintain its original authenticity, eliminating the short, broken feel which is forged by modern farming techniques. Zimbabwean cotton is known for its thread count, and when woven, produces a luxuriously soft and durable denim. Once the cotton has been collected, it is woven at Shinya Mills on the very same vintage denim looms used to make Levi’s denim. A pink selvedge line adds the brand’s stamp of authenticity.
This denim has been washed once to reduce excess shrinkage and soften the denim a little. You can therefore buy your true size to get the perfect fit. Full Count’s solid construction is enforced by copper rivets concealed on the back pockets, the top of the rear pockets are raised and so are the belt loops. They even feature a triangular stitch as was common on the top button of vintage Levi’s models. The rear pockets hold the classic arches of the brand, whilst a goat skin leather patch adorns the waistband.